About
How we research
Focus Powder is independent, ingredient-obsessed editorial covering nootropic powders and drink mixes. We care about one thing: does the formula — at its real doses and extract forms — have evidence behind it, or is it just well-marketed dust?
01
We read the studies, not the labels
Marketing copy claims; PubMed shows. We start every ingredient from the human trials, not the front of the tub.
02
Doses matter — we check them
An ingredient is only as good as its amount. We compare the milligrams on the panel to the doses that actually worked in research.
03
Branded vs. generic extracts
A standardized, branded extract (with its own trials) is not the same as a cheap bulk powder. We tell you which one you’re buying.
04
We flag fairy-dusting
A trendy ingredient at 1/20th of the studied dose is decoration, not a formula. We call it out — every time.